02 / USER ACQUISITION

UA Marketing

Onsite - HanoiFull-timePerformance / Growth · User acquisition

Run short drama with a creative pipeline that never runs dry - because the films are produced by AI.

Reports straight to the UA lead for Global - no stack of approvals.

WHAT YOU'LL DO

Plan and run UA campaigns on Meta, Google, TikTok, Apple Search Ads and other ad platforms for a Global short-drama app.
Analyse the funnel from install → watch → retention → revenue, optimising on eCPM, ARPDAU and mediation performance.
Work directly with Product and the designer/video editor to prepare creative - AI keeps producing films, so you never wait on content.
Research the global short-drama app market and propose product optimisations.
Report directly to the UA lead, without several tiers of sign-off.

Unlimited creative - AI produces films continuously, so campaigns keep testing and optimising instead of stalling for content, the usual bottleneck for every app UA team.
Operating infrastructure ready from day one - ad accounts and AdMob already provisioned, no waiting on approvals.
Serious ad budget - funded to test and scale for real, not capped at pilot size.
A real path to Lead in 12-18 months, because the studio is scaling fast.

Required: experience with IAA (ad-monetised) apps - you can read and optimise eCPM, ARPDAU and mediation (AdMob, MAX or equivalent).
At least 1.5-2 years running digital on Facebook, Google, TikTok, Unity, IronSource and similar, in mobile game or app.
Experience working with data and analysing user behaviour.
On top of the market and its trends; fluent in at least one market-research tool.
Able to put basic creative together yourself (Canva, CapCut).
Proactive, and comfortable with the pace of a studio being built from scratch.
English is an advantage.

READY?

A couple of minutes: your CV, a link or two, and anything you want us to read.